Create digital campaigns based on client objectives through various channels such as Google Ads and Facebook Ads, including editing, customizing, and managing the campaign to get the best performance from start to finish.
Manage real time bidding campaigns on multiple platforms for clients (including but not limited to: Google Adwords, Facebook/Instagram ads, Display ads, etc.)
Monitor, report and analyze campaign results to meet the client’s objectives.
Manage budgets and allocate amounts appropriately.
Conduct research and fact-finding for reports, presentations, and articles.
Generate audience and tracking pixels for campaigns.
Provide guidance to clients to ensure marketing pixels are correctly implemented.
Set up banner and placement tags on ad-serving platforms.
Flag poor performing media & banner creative to team head.
Proactively research and promote advancements in digital media technology.
Deliver input on campaign goals, approaches and methods and help establish success metrics and KPI’s and suggest improvements.
Analyze the results of campaigns that have started to refine the campaign by using tools.
Design services for Digital Campaign, including asset preparation, workflow, and automation rule for client campaigns.
Research and gather data to develop well-informed strategic plans for clients.
Examine clients’ businesses to get to know their brands and understand their objectives.
Produce cohesive and intelligent plans to bring success to campaigns.
Generate original ideas with other team members.
Present findings to senior staff members and clients.
Identify potential problems and devise ways to rectify them.
Liaise with senior members of staff to receive feedback and create improvements to strategies.
Manage multiple projects in parallel while maintaining strict attention to details, under tight deadlines.
Marketing Communications Support
Devise integrated marketing campaigns including social media channels to support marketing communication with the aim of acquiring and retaining customers.
Track and measure of marketing campaigns.
Deliver regular reports of campaign results and evaluation of KPIs.
Collect and use data to inform new campaigns and evaluate the existing campaigns.
Develop and suggest improvement for media strategy to support branding and marketing communication to ensure business goal achievement.